Recorded on April 24, 2012

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Internet Insights
Webinar Series

This webinar is part of a series produced by Akamai that explores current Internet trends shaping today’s market. To view other webinars and learn more visit:

www.akamai.com/InternetInsights

Mobile Acceleration for the Mobile Revolution
Meeting Customer Demand for Mobile Site and Application Performance

A revolution is underway in how companies interact with audiences online. The mobile experience has grown from "nice-to-have" to a mission-critical communication and commercial channel. As the capabilities of mobile devices have developed and matured, organizations have struggled to deliver experiences that perform well enough to meet user expectations. Thoughtful mobile Web site and application designs are at the mercy of the inherent challenges of delivery to wireless devices.

In this webinar Lorenz Jakober, Product Marketing Manager at Compuware, explores research that analyzes performance expectations associated with mobile devices and the impact on customer satisfaction when expectations are not met. Then Akamai's MJ Johnson provides an overview of Aqua Mobile Accelerator - a new solution to help optimize performance for mobile Web sites and apps. We cover best practice considerations and strategies for optimizing mobile performance.

Watch this webinar to learn about:
Recent results from Compuware research on mobile performance expectations
The unique challenges presented by delivery over cellular networks
What to consider when balancing mobile performance and usability

PRESENTERS:

M.J. Johnson
Senior Product Marketing Manager
Akamai
Lorenz Jakober
Product Marketing Manager
Compuware

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