Event Management Best Practices
How to Prepare for Live Events, Marketing Campaigns, and Site Launches


How do you have a good event? Preparation, preparation, preparation. Whether it's a live event, a big marketing campaign, or a new site launch, all eyes are on that site and execution is paramount. This webinar looks at the best practices for managing successful online events including scheduling resources, having monitoring tools in place, and establishing clear lines of communication.

Akamai describes the event management tools it provides to its customers in its new Luna Control Center including self-service, reporting, and collaboration tools. These tools are designed to make event management easier and enable organizations be prepared even for unplanned events such as publicity-related flash crowds.

WATCH THIS WEBINAR TO LEARN:
  • Best practices for preparing for live events, marketing campaigns, and site launches
  • How Akamai supports the event lifecycle with scheduling, collaboration, and reporting capabilities in its Luna Control Center
  • How you can prepare for unplanned events like flash crowds

PRESENTERS:
Alison Peacock

Alison Peacock
Director of Product Management
Akamai
John Buten

John Buten
Director, Industry Marketing
Akamai


Recorded on June 27, 2012


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Internet Insights Webinar Series
This webinar is part of a series produced by Akamai that explores current Internet trends shaping today's market. To view other webinars and learn more visit

www.akamai.com/InternetInsights
 
 

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